Because failure deserves a mic too.
Let’s stop pretending it all works.We’re recording a short-form podcast where marketers, C-suites, product folk, creatives and anyone else driving change, share stories of things they tried… that didn’t quite land.The campaign that tanked. The features no one used. The experiment gone sideways. The leadership missteps.Not to wallow in it, but to learn from it.
Because failure is part of doing good work. We just don’t talk about it. And that’s holding us back.Got a story, big or small? We’d love to hear it.
Just curious? Join the list and we’ll let you know when it drops.
Want to be a guest? 🎙
Got a story about what went wrong and what you learned? Pop your details here and we’ll be in touch. You can stay anonymous on the podcast or own it loud, your call.
By taking part, you’re helping normalise the parts of the job we usually hide, the stuff that actually helps us all raise the bar.
Because life is too short for mediocrity. 😉
*You’ll also get the occasional behind-the-scenes gem from us.**Stories written here stay between us unless you agree to share it.
Just want to listen? 🎧
Leave your email and we’ll let you know when the episodes drop and share the odd gem from behind the scenes.
Brought to you by Mikwabo.co.uk
A CRM & personalisation consultancy that helps brands build customer engagement that doesn’t suck.
The kind that puts people first and drives growth.I’m Marie Feliho, the human behind it.
Why I started Failing Out LoudI spent 20 years inside global consumer brands leading CRM, CX, and retention; partnering with product, fixing broken journeys, building value across the customer lifecycle.Some of it was great. Some of it was painfully frustrating.I’ve seen what happens when businesses say they want innovation and agility, but only celebrate the wins. Even in teams preaching “fail fast,” real failure was brushed under the carpet. People stopped taking risks. Collaboration suffered. Everyone chased the only thing that was valued: hitting targets.And that kind of culture doesn’t just block good ideas, it makes work less human. Less fun. Less meaningful.That’s why I created Failing Out Loud. Yes, because real growth comes from testing, failing, learning, and trying again. But also because when we’re honest about the hard stuff, the near-misses, the wrong turns, we make better work. We create better customer experiences. And damn it, it's so much more fun!I want to help shift this industry toward something more honest. Where being open about what didn’t work is just as valuable as shouting about what did. Where testing is encouraged. Where creativity isn’t stifled by fear. And where we stop slapping plasters on broken systems and pretending that’s strategy.Let’s make room for the messy stuff. It’s where the magic usually hides.
Photo credit: Nadia Meli