Because failure deserves
a mic too.

Let’s stop pretending it all works.We’re recording a short-form podcast where marketers, C-suites, product folk, creatives and anyone else driving change, share stories of things they tried… that didn’t quite land.The campaign that tanked. The features no one used. The experiment gone sideways. The leadership missteps.Not to wallow in it, but to learn from it.
Because failure is part of doing good work. We just don’t talk about it. And that’s holding us back.Got a story, big or small? We’d love to hear it.
Just curious? Join the list and we’ll let you know when it drops.

• I've got a story
• Keep me posted

Want to be a guest? 🎙

Got a story about what went wrong and what you learned? Pop your details here and we’ll be in touch. You can stay anonymous on the podcast or own it loud, your call.
By taking part, you’re helping normalise the parts of the job we usually hide, the stuff that actually helps us all raise the bar.
Because life is too short for mediocrity. 😉

Photography by Nadia Meli

I’m Marie Feliho, the human behind it.
Why I started Failing Out LoudMy belief is this: If you want to grow, you have to test & learn constantly. Failure is part of the process.Yet so many brands do not embrace it.I’ve spent the last 20 years inside global consumer brands leading CRM, CX transformation and retention; partnering with product, fixing broken journeys, building value across the customer lifecycle.Some of it was great. Some of it was painfully frustrating.I’ve seen what happens when businesses say they want innovation and agility, but only celebrate the wins. Even in teams preaching “fail fast,” real failure was brushed under the carpet. People stopped taking risks. Collaboration suffered. Work narrowed to whatever hit the targets.And that kind of culture doesn’t just block good ideas, it makes work less human. Less fun. Less meaningful.That’s why I created my customer consultancy Mikwabo - to help companies build retention strategies and CRM transformations that actually embrace test and learn, not just talk about it. Because real growth comes from testing, failing, learning, and trying again. But also because when we’re open about the hard stuff, the near-misses, the wrong turns, we make better work. We create better customer experiences. And damn it, it's so much more fun!Failing Out Loud exists to help shift this industry toward something more honest. Where being open about what didn’t work is just as valuable as shouting about what did. Testing is encouraged. Creativity isn’t stifled by fear. And where we stop slapping plasters on broken systems and pretend that’s strategy.